Find this article useful? Please bookmark it on Delicious for future reference.
Case Study
Emerging Technologies, Abu Dhabi, UAE
“Emerging Technologies is the first United Arab Emirates software application developer of Arabic (also available in English and Hindi) voice recognition solutions. At Emerging Technologies, we develop and deploy fully automated voice recognition applications to meet specific business wants and needs.
With Emerging Technologies’ voice-enabled solutions, people can use their natural voice, language, dialect and accent to make telephone inquiries at anytime from anywhere. Thanks to the system’s advanced human-like interaction, callers will often not realize that they’re actually conversing with a computer system and not a live agent.”
Industry:
Voice Recognition Technology
Project Type:
Internet Marketing
Website:
The Challenge
Emerging Technologies had always provided state of the art voice recognition technology solutions to the Middle East market in general and the UAE market in particular, however, very few people and businesses knew that the Abu Dhabi based company was actually behind many of the successful customer support innovative systems used in a number of high profile organizations in the region such as Dubai Airport, Dubai Financial Market, Jazeera Airways, Kuwait Finance House, Dubai Municipality, Saudi Telecom Company (STC), Etisalat, Abu Dhabi Judiciary Department and the list goes on.
Significant investment went towards traditional marketing and advertising activities but did not give the company the exposure and awareness it so deserves. The return on investment of such conventional activities was very low and the company quickly realized that it needed to start exploring new and more innovative promotional options.
The Solution
Emerging Technologies chose etonDIGITALME to plan, develop and execute a new online strategy which would put the company on the map once and for all. etonDIGITALME started by assessing the then website of the company and decided that a new digital platform would be required to give Emerging Technologies the proper foundations for future online success. This was the first step in a very long process, but an essential one nonetheless.
The next step for etonDIGITALME was to zoom in on Emerging Technologies’ s local, regional and global markets and target them with laser precision. This involved hours of research on a regular basis because the Internet is a constantly changing environment with new trends coming and going all the time. Once the key target markets have been identified, a long and ongoing e-Marketing campaign has been set in motion, employing some of the most effective Internet Marketing tactics and secrets, which would eventually change Emerging Technologies’ s online presence forever.
Before & After Key Stats
The Results
In less than 5 months, Emerging Technologies started to dominate the organic search engine results in its local market niche for the most important keywords such as:
- voice recognition
- speech recognition
- call center
- dragon naturally speaking
- dictation
Today, and as a result of the ongoing program developed and managed by etonDIGITALME, Emerging Technologies enjoys a dominant online position in its market niche, www.em-t.com is now an authority website with over 250 daily unique visitors on average, a Google Page Rank of 4, a strong local, regional and international brand reach & recognition, and perhaps most importantly is regularly generating qualified business leads, some of which have already brought the company hundreds of thousands of Dollars in revenue in 2009 alone, and it’s just the beginning!
Customer Feedback
“With etonDIGITALME’s approach to Internet Marketing, we did not only experience a significant increase in our website traffic but are also becoming a Speech Recognition Authority destination both in the UAE market and internationally. Not only did we save on considerable traditional marketing communication expenses but are also securing pre-qualified leads on a weekly basis that are increasing steadily. With such impressive results, your calculation cannot go wrong at all by partnering with such an effective team.”
Sassine Mazraani (CEO, Emerging Technologies, Abu Dhabi, UAE)
Website & Lead Generation Services
Related Articles
Tags: Abu Dhabi, Advertising, Before & After Key Stats, Case Study, Customer Feedback, e-Marketing Campaign, Emerging Technologies, Google Page Rank, internet, Internet Marketing, lead generation, Market Niche, Sassine Mazraani, Target Markets, traditional marketing, UAE, Voice Recognition
That was one particular with essentially the most helpful posts I’ve viewed in a extended prolonged time. Loads of appreciated, I’m planning to have to hang around here extra.