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About this talk
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value, and his conclusion has interesting consequences for how we look at life.
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Tags: Advertising, Life lessons from an ad man, perceived value, perception, real value, Rory Sutherland
