Archive for the ‘Advertising’ Category

The Value of Internet Marketing

Wednesday, November 11th, 2009

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Internet Marketing

The value of Internet marketing cannot be overstated. Many people are seeking to earn money via the Web. Unfortunately, scams are prevalent and scores of individuals are lured by the promises of virtual overnight success. But, even those with legitimate entrepreneurial goals often give up on their dreams, because they simply do not know how to market their businesses on the Internet.

Virtual Advertising

Whether business owners have a traditional brick and mortar business or an online venture, Internet marketing reaches out to the largest segment of consumers. Today, the audience is worldwide. But, even those with local businesses are remiss not to take the opportunity to increase their customer base.

Think about it. Not everyone subscribes to the paper or reads the advertisements. Cars zip by billboards. People get up to do other things during television commercials. But, when looking for a specific product or service, most individuals pay a visit to the Web.

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Rory Sutherland: Life lessons from an ad man

Thursday, October 29th, 2009

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About this talk

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value, and his conclusion has interesting consequences for how we look at life.

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